Edward Enninful reflects on Modern Britain: 'Britain Feels Less Tolerant Now' Than We Were Decades Ago.
A chance encounter during a tube journey in 1988 altered the trajectory of a young Ghanaian arrival to Britain. Scouted as a model, Edward Enninful was rapidly ushered into the city's vibrant 1990s artistic milieu, evolving from model to stylist and, while still a teenager, becoming the style editor of i-D magazine.
"It was the zenith of the Young British Artists – Jay Jopling, Tracey Emin. I met Kate Moss at a casting," he recalls. "Then Naomi Campbell for a cover, and I knew we’d be kindred spirits. We all mixed across disciplines. Friday rolled into Saturday into Sunday. I miss that rawness."
While Enninful may seem sentimental, he is not the only one. Recently, a fond idealisation of the 1990s has grown intense. But over the last thirty years, Enninful feels a noticeable regression. "In my view, we’re more divided now than we were in the 90s," he remarks. "This isn't just this country – it’s a global phenomenon."
A Cultural Backslide
This change is increasingly evident: the growth of far-right politics, the reaction against progressive values, and the reassertion of narrow beauty standards. Where once there was the hope of the Blair era, today a more divisive political figure stands as a potential leader. Even, the British flag, once an symbol of Cool Britannia, has returned as a polarising symbol.
For Enninful, the antidote has always been to champion culture in all its diversity. This was the guiding principle behind his seminal issue as editor of British Vogue in 2017, which served as a portrait of modern Britain, featuring a diverse array of cultural icons from art.
"Those in a position of influence should use it," he says, referring to those publishing choices. "Everyone talks about immigration; I wouldn't be here if Britain was not a lenient country, if it did not offer my family a home and an opportunity. That’s the Britain I always loved. I trust this phase will fade."
The Younger Generation's Awareness
He finds hope in the next generation: "They’re much more aware than we were. They discuss unconscious bias – I was not even aware what that was."
The beginnings of his career would define a trailblazing career built on boldness and diversity. Enninful broke barriers as the first male, first black man, first gay man, and first disabled Black gay man to take the helm at British Vogue. His time featured historic front pages showcasing models of colour, plus-sized women, an octogenarian, and individuals from all walks of life. Significantly, sales increased.
"To overlook vast segments of the population, it’s not just that you’re excluding people – it’s bad for business," he emphasises.
A New Chapter as a 'Disruptor'
He has since founded his creative company EE72 and its flagship publication, 72, his key endeavour since departing his previous role. He says he wants to continue being a "disruptor".
"I’ve always questioned the conventional wisdom. I was brought up in a place where everybody was black – the physicians, the attorneys, the president. Then we came to England, with nothing, and I became the 'other'. I was painfully reserved. My teachers said I’d never amount to anything. Me and my brothers were harassed under the suspicion laws … those experiences gave me a sense of being both an insider and outsider."
Defying the popular image of fashion editors as brash and temperamental, Enninful is calm and radiates serenity. His path has involved hardship, including publicly shared battles with mental health and substance use.
He has also faced significant health issues, having undergone several surgeries on his eyes, resulting in impaired eyesight. "I endured such a time of fear for two years, away from work, fearing I was going to go blind. It’s like PTSD; you just exist in a state of dread 24/7. I vowed, if this ever is over, I’m just going to embrace every opportunity that I was so afraid to do. I’m not going to limit myself to just being an editor or a figure in fashion."
The Tate Britain Exhibition
This drive to be defined narrowly has led him away from the world that built his career. He is now curating a significant 1990s exhibition at Tate Britain, bringing together work by a host of influential artists and photographers from the era. The show, he notes, aims to explore the decade's interdisciplinary energy – and give platform to those who lacked a spotlight at the time.
"Institutions sometimes neglected to celebrate the most relevant talents because they weren't of the traditional credentials," he states.
The magazine 72 itself operates on a different approach, eschewing traditional advertising in favour of partnership-based projects. "We ask, what can we create collaboratively? Is it an event, a series? The magazine is part of a greater ecosystem."
A Testament to Resilience
Today, Enninful stands as one of the world's most respected creative power brokers. His story, he believes, is a proof to the power of defying expectations.
What would the younger Edward react to the his current self? He smiles. "It would be a surprise, but he’d be proud. At that time I was a rebel. I would not have believed institutions like Tate were necessarily for me."
He adds. "Nothing is assumed. We lost our home, we left our homeland. I came close to losing my vision. So fear isn't an option. People have doubted me my whole career. But I am unstoppable once I’ve set my intention to do something."