Steve Bannon, Tucker Carlson and... Liz Truss? A Look Inside the One-Time PM's Foray for Make America Great Again

The former UK leader, launched the first edition of her video series with a pledge to reveal "the evil-doers" striving to bring down Britain, the US and Europe. She stated she would lay bare how an "worldwide alliance of leftists function to weaken the democratic process and the electorate's mandate."

"We're going to look at the political movement of Donald Trump and understand how it can be replicated in Britain," she said. "We'll be talking to the key figures of the Trumpist political sphere."

Before the program's debut, there was a strong advocate. "This marks the start of a kind of political shift," remarked the controversial US journalist. His conservative Just the News will publish the ex-PM's new audio shows.

Establishing Ties in the Maga-Verse

British fellow travellers, such as a pro-Reform adviser, have also helped her set up the Truss's program. The setup is competent, if somewhat rudimentary. Truss has amassed a subscriber base of 10k in her initial seven days and her premiere had sixty-seven thousand views in that timeframe.

It is a modest start, but in aligning with the journalist, she is being pushed into a established right-wing media network generating and disseminating Make America Great Again themes. Its obsessions include accusations of information control by the traditional news outlets and a goal to dismantle a so-called administrative state – which she attributes her downfall to for the rapid conclusion of her short and troubled leadership.

"Just the News is not famous beyond the Maga-verse, but it does have credibility there, primarily thanks to its founder, who gives commentary on Maga platforms like Steve Bannon's War Room and has even interviewed Donald Trump," noted Professor Alex Hinton, who has analyzed the Trumpist political wave.

A Controversial Partner

Truss's attempt to bring Maga media to the UK has pushed her closer to controversial figures such as Solomon.

He set up Just the News in the wake of criticism when allegations surfaced of circulating false stories about Biden's anti-corruption work in Ukraine, as well as contentious articles about ex-ambassador to the region.

His claims were repeated throughout the pro-Trump outlets, with Solomon appearing as a frequent visitor on the widely-watched Fox News program. The former president personally promoted the journalist's work.

The journalist published the Ukraine claims in a set of articles for the publication the political newspaper, where he had already been re-designated as an opinion writer following internal criticism over his articles. His claims were pivotal in Trump's demand for the officials in Kyiv to probe the Bidens in 2019. Those demands culminated in articles of impeachment targeting Donald Trump. The Senate later voted to acquit the then-president.

Weeks after the journalist departed the Hill in October 2019, the outlet announced it was performing a review of his work relating to Ukrainian matters. It determined the journalist had relied on unreliable sources and noted he "did not disclose key facts about main Ukrainian informants, such as the detail that they had been charged or were being probed."

Entering the Ecosystem

The journalist's personal broadcast spots are a sign of the conservative ecosystem Liz Truss is entering. He talked about his endorsement of Truss's project on a show he co-hosts on the right-wing channel, a political media platform that is where you find the conservative firebrand ex-Trump strategist Bannon and on which commentator Tucker Carlson also is seen. The ex-PM has already interviewed Bannon on one of her first podcasts.

In linking up with Solomon and Just the News, she has become a small part in a much wider network of pro-Trump platforms that frequently amplify each other's content.

Solomon's own programs have repeatedly hosted individuals such as influencer Mike Benz, a political voice whose arguments against USAID was referenced by the tech billionaire as reasoning behind shutting down the foreign aid agency.

A Cross-Border Foray

While Truss's stilted style and political travails have invited ridicule within the UK, a number of stateside commentators do not dismiss her efforts to revamp her image as a local version of the pro-Trump media ecosystem.

"It is necessary to treat people like Truss with seriousness, even if you may not want to interpret them word-for-word," said a former Biden White House aide, who was employed in the Obama White House.

"You saw how in the last election cycle President Trump utilized that media network to disseminate his views. Without a doubt that network spreads and shapes debate internationally. It appears relatively clear to me that the circumstances in the United Kingdom are comparable to what allowed this non-mainstream media network to thrive in America."

Alan Finlayson, said the internet-based conservative network was already making its presence felt in Britain.

"The internet transcends national boundaries," he said. "There is a certain milieu within which stuff flows – at times appearing in harsh versions and sometimes less so – but which is connected."

The academic said the growth of the digital conservative movement in the UK recently meant the "potential to have a larger effect is substantial."

Global Goals

"Both Truss and Nigel Farage recently spoke at the the major conservative conference, where I observed they echoed Maga talking points ahead of the {king of Maga|

Shelby Buck
Shelby Buck

A cybersecurity specialist and tech writer with over a decade of experience in digital innovation and enterprise solutions.